In today’s thoroughly connected world, everyone shares at least some of their personal information with, well, strangers. Voluntarily or not, people using personal computers or mobile devices have some of their information transmitted to, processed, stored and used by multiple online service providers.
Took a selfie shot? Your face (and possibly your friends’ faces) will be marked, and the photo will be uploaded to one or another cloud storage provider on your behalf. Used your phone to look up a place to eat? Your search will be remembered and used later on to push you suggestions next time when you’re around. Emails and messages that you write, persons you communicate with, your comprehensive location history and all the photos you shoot (accompanied with appropriate geotags) are carefully collected, processed and stored. Web sites you visit along with logins and passwords, your complete browsing history and pretty much everything you do with your phone can and probably will be recorded and used on you to “enhance your experience”.
Some service providers collect more information than others. Google appears to be the absolute champion in this regard. Being a major service provider penetrating into every area of our lives, Google collects, stores and processes overwhelming amounts of data.