In a controversial move, Apple is implementing major changes to its U.S. iOS App Store policies, granting developers the ability to direct customers to non-App Store purchasing options for digital goods. This update permits users to make in-app purchases through an alternative method. However, Apple will continue to collect a commission ranging from 12 to 27 percent on content purchased through this avenue, providing only a 3 percentage points commission cut compared to purchases made through the official Apple App Store.